BIG Cinemas, India’s largest cinema chain with 457 screens spread across India, US, Netherland and Malaysia and a division of Adlabs Films Limited today announced the launch of ‘BIG Cinemas Classifieds’.

‘BIG Cinemas Classifieds’ is a first of its kind service in India which will provide the local and regional advertisers an option to release their classified advertisements through slides on the BIG Cinemas Screens in Mumbai and Navi Mumbai for the duration of a week. BIG Cinemas has tied up with 40 local press depots in the relevant catchments areas to provide connect options to the local retail advertisers.

Mr. Arun Tyagi, Business Head-Cinema Sales, BIG Cinemas said, “Cinema Advertising is an extremely effective low cost and high impact advertising medium with unique advantages like an engaged and seated audience with a leisure mindset offering local, regional, and national capabilities. With the launch of the classified service we are giving the local retail advertisers a promotion option beyond print media.’

The launch of classified service is a part of BIG Cinemas’ strategic initiative to develop and promote Cinema Advertising as an effective advertising medium because of the reach, transparency and measurement that the Multiplexes can offer today.

Apart from the on screen presentation options, BIG Cinemas also offers innovative off screen consumer connect options like Pillar Branding, Audi and Exit Door Branding, Floor Stickers, Ticket Jackets, Seat Branding, Washroom Mirror Branding, Staircase and Waterbody Branding among others.


About BIG Cinemas :

BIG Cinemas, a division of Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Anil Dhirubhai Ambani Group, is India’s largest cinema chain with about 457screens spread across India, US, Netherlands and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats.


About Adlabs Films Ltd : (BSE: 532399, NSE: "ADLABSFILM")

Adlabs Films Limited (Adlabs) is India’s fastest growing film and entertainment services company and a member of the Reliance ADA group.

Adlabs operates BIG Cinemas, India's largest cinema chain with currently 450 screens spread across India, US, Malaysia and Netherlands.

Adlabs has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Film Restoration and image enhancement; Digital Mastering: Studios and Equipment rentals with facilities located at US and India.

Adlabs' television venture, BIG Synergy, is among the top players in the television programming industry.

For Further Information, Please Contact :

Khushboo Benani
Manager – Corporate Communications
Adlabs Films Ltd.
Phone: +91 22 28423333 Ext: 307
Cell: +91 9323021484
Email: khushboo.benani@adlabsfilms.com