Promotions
|
 |
Fun Innovations
|
 |
|
 |
At our various Cinemas, you can choose to have a host of on-the-floor promotion activities. These activities complement and support conventional media activities.
Various interactive activities can take place at our cinemas:
 Product launches
Product displays and on-the-floor contests
Tie ups with the Game Zone or F&B.
Sampling.
Popcorn cones.
Menu branding at the café.
Ticket jackets.
Events.
Movie schedules.
Seat Jackets.
|
|
Every campaign challenges the brand to break the clutter. We believe that too. An innovation by the brand is always more than welcome – excites us all the more…
Jingles during the intervals
Laser shows
Look under the seat contest
Projection TV
Inflatable
Gobo projections.
Music programming
Ticket backs
Interactive Voice Response (IVP)
Ticket flyers – home delivery
Branding on ticket envelopes
Automobile displays.
|
 |
On-screen branding
|
|
Off-screen branding |
 |
|
 |
Branding on the big screen! Fantastic opportunity with tremendous impact – always works.
Slide displays.
Commercial displays. |
|
Your brand can be made visible at various strategic places within the Cinema. A wonderful opportunity to display floor or wall displays.
Signages (back lit & front lit)
Danglers
Lifts
Staircase
Box office
Restrooms
Floor stickers
Standees
|
|
Movie associations
|
|
First Cut (First Screening before the release) |
 |
|
 |
This is one of the most interesting ways to get noticed. You can tie up with a particular movie across all our properties:
On-the-floor contests based on the theme of the
movie
Press advertisements, radio spots, flyers, banners and standees inside the cinema
Web advertising and newsletters
Some recent success stories include :
Fast & Furious Tokyo Drift & DC Design.
Kabhi Alvida Naa Kehna & DNA After Hrs.
Superman Returns & Mattel Toys.
|
|
You can choose to be a part of our paid previews on Thursday nights. The idea is to target film buffs and opinion leaders. We recommend the following ways to grab their attention:
Your brand's logo can be placed on press ads, slides,
flyers, newsletters and standees along with periodic
mention in radio spots
On the ground contest, promoting it via press and
radio
|
|
Association with movie festivals
|
|
|
 |
|
For Enquires, Contact :
Regional Sales - North & East
Vishal Awasthi
Vishal.Awasthi@relianceada.com
Contact No. : +91 - 9310428107
Regional Sales Manager - West & South
Rajesh Makhija
Rajesh.Makhija@relianceada.com
Contact No. : +91 - 9323292906
|
Generally, movie festivals attract people with specific tastes. More often than not, they have their likes and preferences in place. We generally recommend ways to help you associate with this kind of an audience. A different festival will attract a different profile. Hence, you require a custom designed approach. We help you decide what approach will work for your brand so as to ensure maximum impact. Generally, we recommend the following activities:
On-the-floor contests
Press ads, radio spots, flyers, newsletters and standees
|
|
The BIG Cinemas advantage
